Advertising Manager.

• Job description

  Details about the job

  The Advertising Manager prepares and suggests advertising campaigns on the basis of set budgets. He/she reviews all the technicalities that allow the advertising campaign to be established. He acts as the commercial and relational interface between the advertiser and the creative team.

  The duties and responsibilities of the Advertising Manager differ depending on the agency's size. Polyvalent and autonomous, in a micro agency he plays the role of the conductor who binds together the necessary components for the development of an advertising campaign. He or she can often act as an advisor to the advertiser. Inherent in the responsibilities of the Advertising Manager is the combination of responding to the brief, creating, implementing, and follow-up of the campaign.

  In the most prominent agencies, the Advertising Manager performs commercial work and is entrusted with a portfolio of advertisers. He/she thereby develops the client account and takes part in responses to calls for proposals.

  Assisting the client in the communication strategy process by meeting their expectations, he/she will ensure compliance with the costs and deadlines agreed upon with the Advertiser. Depending on the agency's scope and size, the number of budgets managed by the Advertising Manager may vary from one agency to another.

  LEVELS OF EDUCATION: Bac + 4

  EXPERIENCES : 3 years

• Job duties and responsibilities:

  In the early stage, the Advertising Manager is called upon to fulfill a commercial mission. With advertisers, initiate contact and define the advertising campaign objectives for which he/she is responsible. His main missions are to :

  • Search for information related to the product, its milieu, and the market;

  • Develop and submit a project to the technical and artistic teams;

  • Carry out satisfaction surveys;

  • Be in charge of the media planning and represent it in order to obtain approval;

  • Maintain a tight budget for the advertising campaign;

  • Collect advertiser's requirements;

  • Set up a campaign plan;

  • Identify the appropriate advertising and media supports;

  • Follow up and evaluate the campaign;

  • Motivate and mobilize the work teams.

• Technical Skills

  The skills required for this position can be summarized as follows :

  • Have a good command of marketing and communication techniques

  • Expertise in working with software

  • Have a real interest in numbers

  • Have a dexterity in economics

  • Know how to use the office pack

  • Have a spirit of analysis and synthesis

  • Have a taste for relationships

  • Have a good knowledge of languages

• Key personal skills

  The Advertising Manager is expected to possess the following personal skills :

  • Thoroughness

  • Relational skills and a sense of communication

  • Attention to detail, nothing should escape him/her

  • Creativity

  • Critical and sensitive mind

  • Sense of organization

  • Innovation

  • Versatility

  • Communication Skills

• Academic Requirements :

  • Communication BTS

  • Graphic Design BTS, in communication and printed media, communication and digital media

  • Information communication DUT in advertising.

  • Professional degrees: advertising professions, advertising creation

  • Professional Masters: marketing, advertising, and communication, marketing and communication of services

• Hierarchical Affiliation

  • Client Manager

  • Associate Director

  • External Communication Manager

  • Communication Director

  • Creative Director

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