Art Director.
-
The Artistic Director (AD) is a brand's visual manager. His goal is to translate the client's messages into images. Designs logos and develops newspaper layouts and all kinds of visual communication media in the form of drawings and graphics. His or her major focus is on personality and design. Accordingly, the Art Director takes a leading role in the creation and design of an advertisement. By taking into account the brand image of the product, the company, or the organization, the Art Director proposes, as part of a brief, the visual concepts of communication campaigns.
The designer often needs the help of his/her creative team :
The designer collaborates in the design and production of the documents in order to comply with the campaign's objectives.
The designer chooses the typeface of the texts.
The designer frames the photographs.
The designer communicated to the designer the instructions necessary to achieve the desired effect.
The Designer is the key link in the creative process. In short, he is ultimately responsible for the company's brand identity, whether it be the graphic charter, the visual layout, or the various media being used.
LEVELS OF EDUCATION: 2 years of higher education
EXPERIENCES : 3 years
-
Analyze the client's message, then create and design the appropriate visuals.
Identify the advertiser's strategy, and the elements required, and estimate the budget to be allocated.
Determine the nature of the visual: photo, drawing, character, animal, etc.
Set up the graphic charter: the font size, the photo dimensions, the position of the logo, etc
Conduct a study of the market, the target, and the competitors.
Plan and draw up the creative brief with the copywriter, which is submitted to a meeting with the artistic team.
Coordinate and organize brainstorming workshops and create work teams to produce the most innovative ads.
Have a creative bent
Theorize the strategy in the form of a model to facilitate the appropriation of the ideas by the communication manager.
Know how to use Photoshop (image), Illustrator (drawing), and InDesign (layout) while understanding the constraints of production.
-
Advanced design skills
Strong knowledge of the cultural milieu: art, cinema, literature, sculpture, etc.
Good communication and marketing skills
Effective oral interaction to lead team meetings
Extensive general knowledge
Creative thinking
A high level of language skills, especially English, is highly desirable.
-
Visionary
Availability
Ability to work in a team
Toughness
Sharpness of mind: good at negotiation
Critical mind
-
Certificates from schools specialized in communication, art, advertising, multimedia
Certificates from training schools in graphic design, visual communication, and marketing..
Certificates from professional or specialized masters in communication, art, multimedia
-
Project Manager
Communication Director
Creative Director
