Digital Manager.

• Job description

  The Digital Manager has the mission of growing a brand's online presence and sales by means of various marketing campaigns. This entails developing, implementing, and overseeing long-term digital marketing campaigns as well as short-term advertising techniques.

  Duties cover research, strategizing with other professionals, and authoring content for successful campaigns. This position combines research, strategy development with other professionals, and content creation for successful campaigns. Skills related to improving brand awareness, increasing traffic to the company's website, and generating sales leads are an important part of the job.

  The Digital Manager is also the guarantor of the digital and e-reputation of a company. In this context, he is attached to the communication and marketing department. He or she supports the management in the implementation of the company's digital strategy. He or she accompanies the company in the deployment of its entire digital strategy.

  Moreover, in view of the changing behavior and reaction patterns of visitors and consumers, customers are opting more for the C2C (Client to Client) principle. On social networks and other virtual spaces, the opinions exchanged between customers are equally important, so that they can represent a threat (or an opportunity) for companies.

  In this context, the Digital Manager is entrusted with another mission, that of ensuring the preservation of the company's image and reputation online.

  LEVELS OF EDUCATION: 4 years of higher education

  EXPERIENCES : 3 years

• Job duties and responsibilities:

  The Digital Manager’s main missions are multiple :

  • Strategy: he/she is the guarantor of the overall design and deployment of the digital action plan in relation to the business, the IT Department, and the General Direction (e.g.: mobile applications setup, internal social network, and external networks management, IT solutions upgrade...).

  • Set up projects internally among the departments and project managers, while coordinating the teams.

  • Perform performance modeling and build a proper execution plan.

  • Define the budget and its allocation in relation to the achievement of the project objectives.

  • Manage the web marketing and technical teams

  • Management: the Digital Manager is expected to be attentive to all the opportunities and effects of digital technology in all its diversity.

  • Promote innovation

• Technical Skills

  • Capacity to handle the technical support of web marketing

  • Awareness of digital monitoring techniques

  • Ability to develop strategic and operational marketing

  • Comfortable with numbers

  • Competence in data analysis (statistics)

  • Have a good level of English

• Key personal skills

  • Interest in the digital and computer fields

  • Synthesis and analysis skills

  • Inquisitive

  • Active, innovative, creative

  • Good persuasion skills

  • Very sound in management abilities

• Academic Requirements :

  • University degree of BAC+5 in marketing: Master in strategic and operational marketing, Master in marketing and research, Master in marketing management innovation and ICT, etc. (completed by an IAE or an MBA)

  • Higher education studies such as IEP

  • Business school supplemented by an MBA or a Master's degree specialized in marketing

  • In some cases, young executives with 3 or 5 years of experience can be selected

• Hierarchical Affiliation

  • General Manager

  • Marketing Director

  • Creative Director

  • Project Manager

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