Creative Director.

• Job description

  In close collaboration with the Account Director, the Creative Director is above all a representative of the strategic creative vision of a communications or advertising agency. Whereas his missions differ from one employer to another, his primary task is to pinpoint the client's specific needs. Starting from the client's request, along with its positioning and that of the target audience, he/she presides over the development of the creative department: analysis of the competition, new forms of communication, search for new talents... He then sets up an action plan and provides his team with input. His objective is to offer models to the client supported by solid sales arguments.

  The Creative Director draws up a line of communication focused exclusively on the media. Within the framework of a multi-media agency, he/she can transpose a creative concept by optimizing an advertiser's portfolio, both on traditional and new media. Having a good knowledge of the different media seems to be a mandatory element for this job.

  In advertising, communication, or design agency, the mission of the Creative Director is to implement a creative strategy. They coordinate the creative team and copywriters, but may also take on the role of Art Director for major clients. In a communications or advertising agency, he or she participates in campaigns run by companies seeking to rebuild their image.

  Becoming a Creative Director has proved not to be an easy job for everyone. First and foremost, creativity and persuasiveness are fundamental to the job. Equipped with creativity and persuasiveness, he/she is responsible for making the case to his/her client for a campaign, designed to encourage purchase. Similar to all management positions, the Creative Director is accountable for learning how to manage and motivate a team so that each Designer or Copywriter can bring their best to the table.

  LEVELS OF EDUCATION: LEVELS OF EDUCATION :

  EXPERIENCES: 5 years

• Job duties and responsibilities:

  • Monitor national and international market developments and emerging artistic trends.

  • Estimate the performance level of competing agencies

  • Evaluate the quality of its campaigns

  • Maintain a constant watch on new communication practices and their challenges for advertisers and users.

  • Hold regular exchanges with the strategic planning managers.

  • Be aware of new workshops or the formation of creative groups; get in touch with them, and explain their ideas and their way of working.

  • Follow the evolution of graphic and multimedia tools, and get in touch with new software suppliers.

  • Entrust the launch of creative specifications to the teams on themes identical to those of the clients or on subjects little explored by the agency to expand the 'book' (register of the agency's creations).

  • Meet the artists' expectations and assist them in their work at exhibitions and openings

  • Be informed of the context and the evolution of the brand's positioning: it is necessary to know its offer, its values, and its codes.

  • Review the history of past campaigns and evaluate creations, media coverage, and customer satisfaction.

  • Identify the client's preferred customer target(s), their socio-demographic characteristics, and the key factors that explain the response to a given communication approach.

  • Interact with the strategic planning department to refine their knowledge of the client in order to better reflect on the creativity.

  • Discuss with the client's direction of their strategic recommendations; offer alternatives to reinforce the relevance of the advertising message

  • Define the reflection axes and write them down in a creative brief that will be presented to the artistic team working on this project.

• Technical Skills

  • Good understanding of the graphic and editorial charter, knowledge of graphic design tools (Indesign, Illustrator, Photoshop, QuarkXpress...) and multimedia (After Effect, 3D, Flash...).

  • Drawing/illustration skills and creation of communication support, writing skills required.

  • Expertise in multimedia design; knowledge of the media and market players.

  • Marketing experience; strong consumer benchmarks.

  • Strong familiarity with the brand universe and competitive environment of the agency's clients.

  • Broad cultural background to master the economic, social, cultural, and political news of the states in which the brand "speaks". Managerial skills to manage large and multidisciplinary teams; ability to federate and empower a team.

  • Thoroughness and professionalism; ability to design and illustrate support documentation such as creative specifications and presentation materials ("storyboards").

  • Organizational skills to structure the creative department and improve its efficiency.

  • Fluent in English or another foreign language for international budgets.

• Key personal skills

  • Creative, inventive and insightful, and smart thinking...

  • Talented, daring, and willing to innovate

  • Artistic sensitivity to interpret a client's communication problem.

  • Willingness to use and combine images and texts to extend or reinvent the client's brand.

  • A critical mind to question the first artistic projections to go as far as possible in the reflection.

  • A keen sense of anticipating the emergence of new artistic movements and creative trends.

  • Communication skills to guarantee presentations to clients; strength of proposal to relay original ideas.

  • Charismatic to bring extended teams to life but also to defend the creative direction with the general manager.

  • Strong resistance to pressure, great flexibility in managing stress, and ability to step back from the client's problem.

• Academic Requirements :

  • Schools specialized in communication, art, advertising, and multimedia

  • Business schools, Master's degrees in communication, advertising, visual arts...

• Hierarchical Affiliation

  • General Manager

  • Communication Director

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